What belongs on the slide versus in the room

The slide is a shared object. The room is where you interpret it. If the canvas already contains the speech, there is nothing left to talk about.

One claim per slide

If you need “and” to describe the slide, split it. A partner who disagrees with claim two should still be able to accept claim one.

Numbers need a denominator

“10x” is a vibe. “10x cheaper than the incumbent on the invoice line your buyer already pays” is a claim. Put the comparison on the slide; keep the anecdote for the room.

Notes are not a second deck

Speaker notes can hold the story you would tell if the Wi-Fi died. They should not introduce a new metric that is missing from the canvas. If the PDF goes ahead of you, the notes never arrive.

Leave a question visible

A good slide makes the next question obvious: who is the buyer, why now, what happens if this is wrong. Design for that question instead of papering over it.

Study an original deck in this library, then open the same structure in Pitches and strip every slide down to one claim.